Jonne Frankena

I'm on a mission to make the financial world a more comprehensive place for all. I try to achieve this in two ways.

The first is MoneyMinds, where you're reading this description on right now ;-)

Secondly, there's CORE - Raise & Retain. Five years ago, I co-founded CORE, a design and consulting firm that helps Asset Managers raise money and retain their customers.

It may sound like I am a 'financial' guy, but in my heart I am a designer and a storyteller. I find great joy in using design to simplify and visualise complex situations. I love to use stories to help any audience connect the dots.

I believe ELI5 (Explain Like I'm 5) should be everyone's standard way of explaining. When we use too much complexity and jargon, we create unnecessary distance between ourselves and the people we try to communicate with. I always aim to create true, human connections.

"If you can’t explain it simply, you don’t understand it well enough."